Marvel’s once united fan base is now split down the middle, with those savagely defending it against any form of criticism on one side and those who feel betrayed by the once-mighty franchise on the other. The post- Endgame landscape is making audiences feel restless. 2 How streaming accelerated the MCU’s fall from grace.Gone are the thrills and surprises that built the Marvel legend, replaced with constant cameos and increasingly forgettable post-credit scenes meant to set up the next chapter in a seemingly endless book. Like the once-delicious meal that becomes tasteless after eating it one too many times, the massive franchise is now lifeless, soulless, and worst of all, boring. However, the MCU is now looking uglier and more tiresome than ever. Or maybe it’s the studio’s considerable pride setting all this up. Perhaps it’s the pandemic that made us more cynical and unforgiving, or perhaps it’s Marvel’s previously impervious charm finally wearing off. The post- Endgame landscape, however, is drastically different. The film, and the entire MCU concept, was an undertaking of Herculean proportions, and it was successfully pulled off, dazzling audiences and leaving them in shock and awe at the overindulgence they witnessed on the big screen. The film was the perfect representation of the MCU’s brand, a collection of jokes, characters, and stories so ambitious and, dare we say it, daring that they changed the way we consume cinema. It wouldn’t be an overstatement to call Endgame the event of a lifetime, even if the declaration would make some film purists cringe. The Marvel Cinematic Universe pulled a feat no other franchise had, before or since, delivering spectacular thrills and unforgettable moments while tying all its loose ends in a messy but still attractive bow. Avengers: Endgame was the culmination of 11 years of world-building and 22 films, and audiences ate it up like a big, fat turkey on Thanksgiving Day. The summer of 2019 delivered what remains arguably the cinematic event of the millennial generation.
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